Recent Posts

Why One Size Doens’t Fit All In Brazil’s Ecommerce Market

Last week I didn't post much because it was crazy busy, but today I want to share my opinion on why Nubank’s online ad with Leslie David Baker is pretty realistic. Even though I don't want to beat a dead horse, I have to say that Brazil's e-commerce market was worth 41 billion dollars in 2021, which put it in...

Crypto Market Rebounds: Will Brazil Embrace Regulation

📈 The cryptocurrency market broke US$2 trillion in market capitalization for the first time since 2021.🪙 Bitcoin (BTC) surpassed $52,000 yesterday (Feb 15), making it a trillion-dollar asset once again.🤔 My prediction is that Brazil will see a surge in the purchase of cryptocurrency due to the market's rebound and the lack of a stable fiscal policy set by...

Zelle & Venmo, Move Over: Feeling Lost in the Pix-Scape?

An easy way to understand PIX if you live in the US! You're almost right if you think of Zelle®or Venmo. PIX is more like Zelle, but it goes beyond P2P transactions and it has a different cost structure for businesses. Perhaps you're saying, "Please change the subject; enough about PIX." I understand… Really, though, if you do cross-border payments in...

How Pix Disrupted Brazil’s Payment Landscape & Its Global Ambition

In just three years, PIX has risen to the top of the list of payment options that consumers and businesses prefer. Banco Central do Brasil put a lot of effort into it, and it paid off. Before PIX was released in October 2020, BACEN prohibited WhatsApp from accepting Mastercard and Visa payments through its app. In Brazil, WhatsApp intended to...

5 Things to Consider Before Going Local in Brazil

It's important to comprehend Brazil's unique payment preferences before entering the market. The following are the top 5 factors to take into account in Brazil when selecting a payment processor: Local Payment Options: PIX, local cards, and cash are the most popular options. Although international cards have their place, over 25% of internet transactions use PIX. Customer Preference: Seamless checkout experience...

5 Curiosities About Carnival in Brazil

Not every Brazilian enjoys the carnival celebrations; some would rather create posts on LinkedIn that share interesting details about the holiday. However, everyone enjoys their two and a half days off! If you are considering doing business in Brazil, you should be aware of the following three aspects of Carnival: The official Carnival date varies from year to year. Catholic standards...

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Update: Pix Automático Release Delayed to June 2025

Banco Central released a note stating that the release...

Contactless Payments with PIX Are Here

I've got great news for all PIX fans! PIX...

A Batalha Entre Cartões de Crédito e PIX: O Que Está em Jogo?

Essas são as "headlines" de notícias sobre cartão de...

Benefícios dos Cartões de Crédito: Serão Eles Superados pelo PIX?

Quem trabalha com meios de pagamento está sempre conversando...

PIX se Torna Referência Global em Tecnologia de Pagamentos

Pix caminha para se tornar global: Lembram da empolgação...

Fast forward: The Revolution in Boleto Settlement Times

It's the hot topic of conversation, but let me...